KKCL’s Killer jeans will be the Official Sponsor of Indian cricket team

KewalKiran Clothing (KKCL) – a leading retail company which owns brands like Killer, Integriti, Lawmanpg3, Easies and Desi Belle – has entered into a strategic partnership with BCCI with its flagship brand, Killer, becoming the Official Sponsor of the Indian cricket team. The tie-up will result in the brand being displayed on the right upper chest of the Team India jersey.  

KKCL, which has been listed on both NSE and BSE since 2006, has emerged as one of India’s leading apparel and accessories manufacturers. Killer jeans has been a part of the cricketing arena with its on-ground branding. This time, the association will move up several notches higher as the official sponsor of the Indian cricket team. 

With this partnership, Killer plans to reach out to the millions of fans that are spread across the country as the brand plans for a huge retail expansion. Commenting on the new partnership, KKCL Joint Managing Director Hemant Jain said: “It is a matter of immense pride for us to be on the India jersey. As a home-grown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport, and we thank our partners at ITW Universe for facilitating this partnership with the BCCI. We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1,800 LFS and over 4,000 multi-brand outlets to bring the Indian jersey to the cricket fans.”  

KKCL will don the Killer logo on Team India’s kit until May 31, 2023. 

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