Pride Hotels to expand presence in north India, foray into service apartment

The Pride Group of Hotels is scaling up its operations in north India with launch of additional properties in 2022. The new portfolio includes hotels and resorts in Agra, Rishikesh, Haldwani, Jim Corbett, Gurugram, Nainital, Dehradun, and Jaipur. The Pride Amber Vilas Resort & Convention Centre Jaipur is an exclusive resort hugely popular with domestic and international tourists. It has now been extensively refurbished and set to reopen this month with lavish convention centre and artistic lawns. Pride Suites Gurugram will be the first property under the brand Pride Suites, marking the Pride Group’s foray into premium service apartment space. 

Announcing the development, Pride Hotels Chairman and Managing Director S P Jain said: “We are delighted to expand our footprints in north India, which will enable us to offer memorable hospitality experiences with a more geographically-diverse portfolio. This wave of new openings in the region will further diversify Pride Hotel’s presence across prominent destinations nationally. The focus will be on an asset-light model for our expansion with a major slice of the portfolio managed directly by us. Collectively these new openings in north India will add 500 keys to our existing portfolio.” 

Atul Upadhyay, the senior vice-president of the Pride Group of Hotels, added: “Over the years, there has been a pent-up demand for travel across various destinations in north India. The region has witnessed a steady inflow of adventure enthusiasts, corporate travellers, honeymooners and spiritual tourists. To cash in on this growing trend, we are pleased to announce the launch of eight new properties that will attract a large slice of domestic and international travellers alike. Each of these upcoming properties will offer all the contemporary amenities and fascinating hospitality experiences that will make every guest’s stay a memorable experience.”  

Pride Hotels has presence in around 44 locations with 4,400 rooms, 89 restaurants, 116 banquets and conference halls. Currently, Pride Hotels operates and manages a chain of hotels under the brand names Pride Plaza Hotels – an Indian luxury collection; Pride Hotels – which are conveniently and centrally-located business hotels; Pride Resorts at mesmerising destinations; Pride Biznotels – mid-market segment hotels for every business; and a fresh concept of luxury serviced apartment stays, Pride Suites. 

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